Note: we stopped tracking Hyros around June 2024, and the total amount Hyros recorded that the time was ~$2.4M. Just because John could help C&C get those numbers from email, that does NOT mean you will be able to as well. Most systems don’t operate in a vacuum, meaning you need to look at your conversion rates throughout your funnel, your sales team, ads, landing pages, and more. It’s not easy, and you shouldn’t expect it to work the same for you.
Note 2: We no longer offer email services alone — we are doing full funnel build-outs because we found most people needed more comprehensive support. We could look at applications on a case-by-case scenario.
Over nine months (from April to December 2023), we generated $1.81 million in revenue for Clients and Community (C&C) using our Email IV Framework.
The Email IV Framework is designed for coaches, consultants, course creators, agency owners, E-comm companies, and SaaS companies, to streamline email marketing processes, making them more effective and less time-consuming. By focusing on great content, the right technological setup, and a deep understanding of email dynamics, we aim to enhance engagement and response rates for our clients. This case study serves as your roadmap to understanding how the Email IV Framework can transform your email marketing.
https://www.loom.com/share/dbe21e133bfe4ddab21154abc704d186?sid=2621e265-22d5-455d-9d58-f0edec421297
Before using the Email IV Framework, C&C, like many businesses focused on growth, faced challenges with email marketing. They had a lot on their plate and struggled to find time to craft strategic emails, resulting in low open rates, low click-through rates, not enough sales, and no clear email strategy for daily, weekly, or monthly plans. Despite doing well overall, they aimed to achieve the next level of growth by addressing these issues.
ONE OF THE BIGGEST ISSUES: Clients & Community was using a less-than-ideal email tech that was preventing more nuanced strategy and implementation. One of the very first projects we had joining C&C was migrating all of their automations, data, and contacts to ActiveCampaign. Even with a short term dip in bookings & revenue (data migration takes time, and you need to move in phases), the resulting lift was integral in generating the results we got C&C.
Previous Year: April 1 - Dec 31 2022 – 43% lift in revenue
With us: